What we inspect
We sample priority journeys against the tracking plan, compare event volumes around releases, check naming and property semantics, and inspect anonymous-to-known identity transitions. The aim is to identify measurement defects that can materially change a product conclusion.
Deliverables
You receive a severity-ranked issue register, revised definitions for the critical events, validation queries and a repair sequence agreed with engineering and product. Implementation can be scoped separately; the audit itself remains independent of a particular analytics vendor.
Fees generally begin at £3,900 plus VAT, depending on platforms, environments and journey count. Ask about an audit.