Transparent enough to plan

Fees and scoping

Fixed proposals reflect the question, data condition and number of comparisons—not seats, dashboard views or software access.

Notebook and calculator prepared for project scoping

Typical fee ranges

EngagementTypical feeUsual duration
Retention & Cohort ReviewFrom £6,800 + VAT3–4 weeks
Instrumentation Quality AuditFrom £3,900 + VAT2 weeks
Experiment & Release ReadoutFrom £4,600 + VAT10–15 working days
Cohort Clinic£650 + VAT90 minutes plus preparation

What changes a proposal

The principal factors are the number of apps and data sources, user identity complexity, historical tracking changes, requested cohort cuts, hypothesis count and stakeholder sessions. A single product with a maintained tracking plan is materially different from joining mobile, web and billing records across several migrations.

After a short fit call, we send a written scope naming the question, inputs, exclusions, timetable, outputs and fixed fee. Half-day London workshops and travel outside central London are quoted separately.

Payment basis

Projects below £5,000 are normally invoiced in full at booking. Larger projects use a 50% booking invoice and 50% on delivery. Payment is due within 14 days. No payment or checkout takes place on this website.

If the data is not ready for the proposed analysis, we may recommend a smaller audit first. Submit the context for an accurate proposal.